Giving Back
Responsibility extends beyond our products. We dedicate 10% of our net profits to carefully vetted global charities, allowing you, as the watch customer, to select an eligible cause at checkout so the contribution reflects what matters to you.
Each organization is evaluated using independent information available through Charity Navigator and selected for its impact, effectiveness, and international relevance. Participating organizations are also nonpolitical and nonreligious in recognition of our diverse global community.
Charity Options
Wildlife & Environment
Gland, Switzerland
Global operations in nearly 100 countries
Works with communities, governments, businesses, and conservation partners to protect wildlife and natural habitats while addressing threats to biodiversity, climate, freshwater, forests, and oceans.
London, England
MSC-labeled products in 60+ countries
Sets globally recognized standards and an ecolabel for sustainable wild-capture fishing, incentivizing and rewarding responsible fisheries worldwide.
Vermont, USA
Global operations in 84 countries
Funds reforestation and tree-planting projects worldwide, with more than 171 million trees planted since 2014.
Children
New York City, USA
Global operations in 190+ countries
Works to save children’s lives, defend their rights, and help them reach their full potential through health, nutrition, education, protection, and emergency assistance.
Humanitarian
Geneva, Switzerland
Global network of 191 National Socieities
The world’s largest volunteer-based humanitarian network, coordinating and supporting local societies to prevent and alleviate human suffering before, during, and after disasters and health emergencies.
Geneva, Switzerland
Global operations in 70+ countries
Provides medical humanitarian assistance to people affected by conflict, epidemics, disasters, and exclusion from healthcare.
Geneva, Switzerland
Global organization in 130+ countries
The UN Refugee Agency, protecting and assisting people forced to flee and stateless people by providing lifesaving aid, safeguarding their rights, and pursuing lasting solutions worldwide.
Health
New York City, USA
Global funding organization
Funds the world’s most promising breast cancer research to advance prevention, diagnosis, treatment, survivorship, and progress toward a cure.
Food & Water
Rome, Italy
Global organization in 120+ countries
Delivers lifesaving food, cash, and other assistance during emergencies while helping governments and communities strengthen long-term food security and resilience.
London, England
Operations in 22 countries across Africa, Asia, South America, and the Pacific
Works with governments and communities to deliver clean water, decent toilets, and good hygiene while strengthening the systems that keep those services running long-term.
Poverty & Economic
Nairobi, Kenya
Serves 5.9 million farming households across 10 African countries
Helps small-plot farmers in Africa increase their harvest and incomes by providing quality seed and farm supplies, flexible financing, practical training, and related agricultural services.